SEO WEB DESIGN, SEO, GEO & AEO | DESIGN SEO WEBSITES

LATEST IN WEBSITE DESIGN SEARCH • SEO • GEO • AEO

ONE WEBSITE, BUILT TO BE UNDERSTOOD BY ALL.

I’m Matthew Hanslow, the person behind Design SEO Websites.

I’ve been designing and developing websites since 2009, and over the years my work has developed far beyond simply making a website look good.

A successful business website needs to do more than look professional.

It needs to explain what a business does.

It needs to make it easy for potential customers to understand the services being offered.

It needs to be structured so search engines can crawl and understand it.

And increasingly, it needs to provide the information that AI-powered search systems need in order to understand the business too.

That’s where my approach combines website design, SEO, local SEO, GEO and AEO.

Websites built for people, search engines and AI.

WHAT DO SEO, GEO & AEO ACTUALLY MEAN?

Search is changing, but the fundamentals haven’t disappeared.

Your website still needs to be useful to real people. It still needs clear information. It still needs a logical structure. And it still needs to make it obvious what your business does, who you serve and where you operate.

SEO, GEO and AEO build on those foundations in different ways.

SEO — SEARCH ENGINE OPTIMISATION

Help people find your website through traditional search.

SEO covers the structure, content, technical foundations, search intent, internal linking and other signals that help search engines understand your website and match it with relevant searches.

GEO — GENERATIVE ENGINE OPTIMISATION

Make your business easier for AI systems to understand.

People are increasingly using AI-powered systems to research businesses, ask questions, discover services and find information.

GEO focuses on making the information about your business clear, consistent, useful and understandable to generative AI systems.

AEO — ANSWER ENGINE OPTIMISATION

Give people and search systems clear answers to the questions they are asking.

AEO focuses on useful, direct and well-structured answers.

That can include FAQs, service questions, comparison information, definitions, local information and other content designed around genuine search intent.

A WEBSITE SHOULD START WITH THE BUSINESS — NOT A TEMPLATE

I don’t believe every business needs the same website.

Before building a site, I want to understand the business behind it.

What do you actually offer?

Who are your customers?

Where do you work?

What questions do customers ask?

What makes your business different?

What information needs to be on the website?

And what are people actually searching for?

Those answers help determine the website structure.

The result is a website designed around the business rather than a generic template with the company’s name and telephone number added afterwards.

SEO SHOULD BE BUILT INTO THE WEBSITE FROM THE BEGINNING

SEO shouldn’t be something that is added as an afterthought.

The website structure itself affects how easily search engines can understand the relationship between your pages.

That means considering things such as:

• Page structure
• Search intent
• Keywords and keyphrases
• Page titles and headings
• Internal linking
• Service pages
• Local landing pages
• Useful supporting content
• Image optimisation
• Technical SEO
• Structured information
• Website performance

The aim isn’t to fill a website with keywords.

The aim is to build a website that clearly communicates what the business does.

LOCAL SEO FOR BUSINESSES THAT SERVE LOCAL CUSTOMERS

If your customers are in a particular town, city, county or service area, your website needs to communicate that properly.

Local SEO isn’t simply about adding a town name to every page.

A strong local website should make clear:

Who the business is.

What it does.

Where it operates.

Which services it provides.

Who those services are for.

And it should provide genuine useful information about the locations being targeted.

This is an area where I’ve spent years developing websites and local search strategies for businesses across Sussex, Surrey and surrounding areas.

GEO — MAKING YOUR BUSINESS UNDERSTANDABLE TO AI

Google isn’t the only place people search anymore.

AI-powered systems such as ChatGPT, Gemini, Perplexity and Microsoft Copilot are increasingly being used to answer questions and research businesses.

That creates a new challenge.

It’s not simply about asking:

“How do I rank on Google?”

It’s also about asking:

“Does my website clearly explain who I am, what I do, where I work and what I know?”

GEO is about creating that clarity.

Your website should contain useful information about your:

• Business
• Services
• Locations
• Experience
• Expertise
• Customers
• Projects
• Frequently asked questions
• Supporting information

The objective isn’t to try to trick an AI system into mentioning your business.

It’s to make the business genuinely understandable.

AEO — ANSWERING THE QUESTIONS YOUR CUSTOMERS ACTUALLY ASK

People don’t always search using the name of a service.

They ask questions.

How much does it cost?

How does it work?

Do I need it?

Can you work on my type of property?

How long does it take?

What areas do you cover?

What’s the difference between one service and another?

A well-developed website can answer those questions before the customer even makes contact.

That makes the website more useful to people while also creating clearly structured information that search and answer systems can understand.

FROM WEBSITE DESIGN TO SEARCH VISIBILITY

My approach brings the different parts of a website together.

WEBSITE DESIGN

A professional website that represents your business and makes it easy for visitors to find the information they need.

SEO

A logical website structure and useful content designed around relevant searches and search intent.

LOCAL SEO

Content and website structures designed for businesses that serve specific geographic areas.

GEO

Clear business information and supporting content designed to make your business easier for AI systems to understand.

AEO

Question-based content and direct answers that help people find the information they need.

WEBSITE DEVELOPMENT

The technical side of building, improving and maintaining the website so the underlying foundations support everything else.

A REAL EXAMPLE — THE JET WASH FELLA

I don’t just talk about SEO and website structure.

I use the same principles on my own projects.

The Jet Wash Fella is one of the clearest examples.

I’ve developed the website around a real operating business, building out individual service pages, local landing pages, specialist subject areas, project content, FAQs, images and supporting information.

The site has developed into a much larger information structure covering services such as driveway cleaning, patio cleaning, natural sandstone cleaning, roof cleaning, commercial cleaning and more.

It also provides a real-world environment for testing how different types of content, page structures, local information and internal relationships work together.

THE JET WASH FELLA CASE STUDY

Website Design • SEO • Local SEO • GEO • AEO

I’ll document the development of the site properly in a dedicated case study, including the structure, services, local pages, content strategy, photography, FAQs and the reasoning behind the website architecture.

See the case study →

EXPERIENCE THAT COMES FROM ACTUALLY BUILDING WEBSITES

I’ve been creating websites since 2009.

Over that time I’ve worked with different types of businesses, different website requirements and different approaches to online marketing.

Technology changes.

Search changes.

The way people use the internet changes.

And now AI is changing the way people discover information.

But one principle remains important:

A website needs to clearly communicate what a business does and why somebody should use it.

Everything else is built around that.

WHO IS DESIGN SEO WEBSITES FOR?

I work particularly well with businesses that want more from their website than an online brochure.

That can include:

• Local service businesses
• Tradespeople
• Contractors
• Cleaning companies
• Construction businesses
• Professional services
• Small and growing businesses
• Businesses redesigning an existing website
• Businesses wanting to improve their organic visibility
• Businesses wanting to understand AI search

If you already have a website, we can look at what is working, what isn’t and what could be improved.

If you’re starting from scratch, the website can be structured around search from the beginning.

FREQUENTLY ASKED QUESTIONS

1. WHAT IS SEO WEB DESIGN?

SEO web design means building a website with search visibility considered from the beginning. This includes the structure, content, headings, page relationships, technical foundations and search intent rather than treating SEO as something added after the website has been built.

2. WHAT IS THE DIFFERENCE BETWEEN SEO, GEO AND AEO?

SEO focuses primarily on visibility in traditional search engines. GEO focuses on making business information easier for generative AI systems to understand and use. AEO focuses on providing clear answers to questions people ask through search and answer engines.

3. CAN YOU REDESIGN AN EXISTING WEBSITE?

Yes. An existing website can be reviewed to identify structural, content, technical and search-related opportunities before deciding what should be retained, improved, consolidated or rebuilt.

4. DO YOU PROVIDE LOCAL SEO?

Yes. Local SEO can be incorporated into the website structure and content for businesses serving particular towns, cities, regions or service areas.

5. CAN YOU HELP WITH AI SEARCH VISIBILITY?

Yes. GEO and AEO can be incorporated into the website alongside traditional SEO, with emphasis on clear business information, useful content, structured answers, entities, services, locations and evidence of expertise.

6. DO YOU ONLY BUILD WORDPRESS WEBSITES?

WordPress is one of the platforms I work with, particularly where a business needs a flexible website that can grow over time. The important consideration is choosing and building a platform that suits the business and its requirements.

7. CAN YOU HELP IF I DON’T KNOW WHAT I NEED?

Yes. You don’t need to arrive with a complete website plan. We can start with the business, what you offer, who your customers are and what you want the website to achieve, then work out the appropriate structure.

8. DO YOU BUILD SEO INTO THE WEBSITE DESIGN?

Yes. SEO is considered from the beginning rather than being treated as something to add after the website has been built. I look at the structure, headings, content, internal linking, page targeting and other SEO foundations while the website is being designed.

9. CAN YOU HELP MY WEBSITE APPEAR IN AI-POWERED SEARCH?

I can structure your website content around GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation), helping search and AI-powered systems better understand your business, services, expertise and location. There are no guarantees about how any search or AI system will display a business, but clear, useful and well-structured information gives your website a stronger foundation.

10. CAN YOU REDESIGN MY EXISTING WEBSITE WITHOUT STARTING FROM SCRATCH?

Yes. If you already have a website, I can review what you have and identify what could be improved. Depending on the website, that could mean improving the design and content, restructuring pages, strengthening the SEO or carrying out a complete redesign. The aim is to improve what you already have where possible rather than automatically starting again.

READY TO BUILD A WEBSITE THAT DOES MORE?

Whether you need a new website, a complete redesign, better SEO or a strategy for local and AI search, the first step is understanding your business.

WANT TO TALK ABOUT YOUR BUSINESS?

You don’t need to have everything figured out before you contact me.

If you’ve got an idea, an existing website that isn’t doing what you want, or simply want to know what’s possible, get in touch.

We’ll have a chat about it.

No complicated sales pitch.

No gobbledygook.

Just a straightforward conversation about your business and what you want to achieve.

GET IN TOUCH

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