GET YOUR BUSINESS FOUND IN GOOGLE AND AI SEARCH
Search is changing.
People are no longer relying solely on traditional Google searches. They are also asking questions through AI-powered systems such as ChatGPT, Google AI features, Microsoft Copilot, Gemini and Perplexity.
That means your website needs to do more than simply contain keywords.
It needs to clearly explain who you are, what you do, where you work, who you help and why your business is relevant.
That’s where GEO and AEO come in.
At Design SEO Websites, we build websites with traditional SEO, Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) working together from the beginning.
WHAT IS GEO?
GEO stands for Generative Engine Optimisation.
It is the process of making your website and business information easier for AI-powered search and generative systems to understand, interpret and potentially use when answering relevant questions.
Traditional search often returns a list of web pages.
AI search can provide an actual answer.
For your business to have a chance of being included in those answers, search and AI systems need to understand your business accurately.
That means providing clear, useful and trustworthy information about your:
- Services
- Products
- Locations
- Areas covered
- Experience
- Expertise
- Customers
- Frequently asked questions
- Business information
- Supporting evidence and content
GEO isn’t about trying to trick AI systems.
It’s about making your website genuinely useful and understandable to both people and machines.
WHAT IS AEO?
AEO stands for Answer Engine Optimisation.
AEO focuses on creating content that directly answers the questions people are asking.
For example, someone might search:
“How much does pressure washing cost?”
Or:
“Can sandstone patios be pressure washed?”
Or:
“What’s the difference between SEO and GEO?”
Instead of creating a page that simply contains keywords, we can structure your website to provide clear, useful answers to questions like these.
This can include:
- Frequently asked questions
- Question-based headings
- Concise answers
- Detailed explanations
- Service information
- Location-specific information
- How-to content
- Comparisons
- Definitions
- Supporting evidence
The aim is to make your website a useful source of information rather than simply a collection of sales pages.
SEO + GEO + AEO — WORKING TOGETHER
GEO and AEO don’t replace traditional SEO.
They work alongside it.
A properly structured website can use all three approaches:
SEO helps search engines understand and rank your website.
GEO helps make your business and content easier for generative AI systems to understand.
AEO helps your website provide clear answers to the questions people are asking.
Together, they create a website designed not just to be found, but to be understood.
HOW WE OPTIMISE YOUR WEBSITE FOR AI SEARCH
There isn’t a single button you can press to make a website appear in ChatGPT or another AI search system.
Instead, we look at the whole website and build a strong information structure around your business.
CLEAR BUSINESS INFORMATION
Your website should make it immediately clear who your business is and what you do.
We can structure important information around your:
- Business name
- Services
- Products
- Locations
- Areas covered
- Contact information
- Experience
- Specialisms
- Customer types
This helps create a consistent understanding of your business across your website.
ANSWER-FOCUSED CONTENT
People search using questions.
Your website should answer those questions.
We can identify the questions your potential customers are likely to ask and create useful content around them.
Instead of simply writing:
“Professional local SEO services.”
we can answer questions such as:
“What is local SEO?”
“How does local SEO help a small business?”
“How long does local SEO take?”
“Does my business need a Google Business Profile?”
This gives visitors useful information while creating more opportunities for search systems to understand your expertise.
LOCAL AND GEOGRAPHIC SIGNALS
For businesses serving specific areas, location matters.
We can clearly establish:
- Where your business is based
- Which towns and cities you serve
- Which areas you cover
- Which services you provide in each area
- Local information relevant to your customers
This is particularly important for service-area businesses such as tradespeople, professional services, home-improvement companies and local retailers.
STRUCTURED DATA AND SCHEMA
Search engines need to understand the information on your website.
Where appropriate, we can use structured data and schema markup to help identify things such as:
- Your organisation
- Local business information
- Services
- Locations
- FAQs
- Articles
- Reviews where appropriate
- Website relationships
Schema isn’t a magic ranking button.
It is another way of providing search engines with clearly structured information about your website and business.
TOPICAL AUTHORITY
One page rarely demonstrates everything a business knows.
A stronger website can build authority around important subjects by creating useful, connected content.
For example, a business offering roof cleaning might have supporting content covering:
- Roof cleaning
- Moss removal
- Roof types
- Roof cleaning methods
- Roof cleaning costs
- Roof cleaning FAQs
- Roof maintenance
- Common roof problems
This creates a much clearer picture of the subject areas the business actually works in.
REAL EXPERIENCE AND TRUST
AI and search systems aren’t the only audience.
Your website still needs to convince real people.
That’s why we believe your content should reflect your actual business, experience, knowledge and work.
Where possible, we can use:
- Genuine project examples
- Original photographs
- Case studies
- Customer reviews
- Experience
- Qualifications
- Areas served
- Real answers to customer questions
- Evidence of the work you actually carry out
We don’t believe in filling websites with meaningless AI-generated content simply to make them bigger.
Useful information is more important than having hundreds of pages nobody wants to read.
CAN GEO AND AEO GET MY BUSINESS INTO CHATGPT?
Nobody can honestly guarantee that ChatGPT, Google, Gemini, Perplexity or another AI system will recommend a particular business.
AI search results can change depending on the question, location, search system, available information and many other factors.
What we can do is make your website clearer, more useful and easier for search and AI systems to understand.
That means building the foundations that give your business the best opportunity to be discovered when people search for the services and information you provide.
WHO IS GEO & AEO FOR?
GEO and AEO can be useful for almost any business with a website.
They can be particularly valuable for businesses that rely on people finding them online, including:
LOCAL BUSINESSES
Plumbers, electricians, builders, cleaners, landscapers, roofers, pressure washing companies and other local service businesses.
PROFESSIONAL SERVICES
Accountants, solicitors, consultants, designers, agencies and other professional businesses.
SPECIALIST BUSINESSES
Businesses offering specialist products, services or expertise that customers may search for using detailed questions.
BUSINESSES BUILDING AUTHORITY
If your business has genuine experience and knowledge that you want potential customers to discover, useful information-led content can help demonstrate that expertise.
YOUR WEBSITE SHOULD ANSWER QUESTIONS — NOT JUST SELL
A good website shouldn’t constantly tell people:
“We’re the best.”
It should show them why your business is worth considering.
Answer their questions.
Explain your services.
Show your experience.
Demonstrate your knowledge.
Give them useful information.
And make it easy for them to contact you when they’re ready.
That’s the approach we take with SEO, GEO and AEO.
SEO, GEO AND AEO BUILT INTO YOUR WEBSITE
We don’t see SEO, GEO and AEO as three completely separate jobs.
They should work together.
When we design or rebuild a website, we can consider:
How will a customer find this page?
What question is this page answering?
What does Google need to understand?
What information does an AI system need to understand the business?
What evidence demonstrates the company’s experience?
What should the visitor do next?
The result is a website designed for people, search engines and the changing world of AI-powered search.
FREQUENTLY ASKED QUESTIONS
What does GEO mean in SEO?
GEO stands for Generative Engine Optimisation. It refers to the process of making website and business information clearer and more useful for generative AI and AI-powered search systems.
What does AEO mean?
AEO stands for Answer Engine Optimisation. It focuses on creating content that clearly answers the questions people are asking through search engines and answer-based search systems.
Is GEO the same as SEO?
No. GEO and SEO overlap, but they are not identical. SEO traditionally focuses on improving visibility in search engines, while GEO focuses more specifically on how information can be understood and surfaced by generative AI systems.
Does AEO replace SEO?
No. AEO works alongside traditional SEO. A well-optimised website can use SEO to improve search visibility while also providing clear answers to the questions potential customers are asking.
Can you guarantee that my business will appear in ChatGPT?
No reputable company can guarantee that. AI-generated results can vary depending on the question, location, platform and information available to the system.
What we can do is build a website with clear, useful and well-structured information that makes your business easier for search engines and AI systems to understand.
Do I need a new website for GEO and AEO?
Not necessarily.
An existing website may already have a good foundation. We can assess the structure, content and technical setup and identify where improvements could be made.
In some cases, improving the existing website makes sense. In others, rebuilding the website may provide a better foundation.
Does GEO and AEO work for local businesses?
Yes. Local businesses can provide detailed information about their services, locations, areas covered, experience and customer questions.
This can help create a much clearer online representation of the business.
Is AI-generated content enough for GEO?
No.
Simply producing large amounts of AI-generated text does not automatically make a website authoritative or trustworthy.
We believe website content should be useful, accurate, relevant and supported by genuine information about the business wherever possible.
READY TO BUILD A WEBSITE FOR THE WAY PEOPLE SEARCH TODAY?
Whether you’re starting a new website or improving an existing one, we can help you build a stronger foundation for SEO, GEO and AEO.
Your customers are searching.
They’re asking questions.
And increasingly, they’re asking AI.
Let’s make sure your website gives them something useful to find.
GET IN TOUCH
Tell us about your business, your current website and what you’re trying to achieve.
We’ll look at where you are now and discuss where your website could go next.
DESIGN SEO WEBSITES 