HOW WE BUILD WEBSITES THAT GET FOUND

Building a website shouldn’t just be about making something that looks good.

It should have a purpose.

Your website needs to tell people what you do, explain why they should choose your business, make it easy for them to contact you and give search engines the information they need to understand your business.

At Design SEO Websites, we take a practical approach.

We look at your business, your customers, your services and the areas you want to reach, then build the website around them.

And we consider SEO, GEO and AEO from the beginning rather than trying to add them as an afterthought.

STEP 1 — TELL US ABOUT YOUR BUSINESS

Before we start designing anything, we need to understand your business.

We’ll look at things such as:

What your business does
The products or services you provide
Who your customers are
Where you operate
What makes your business different
Your experience and expertise
The questions your customers regularly ask
Your competitors
What you want your website to achieve

You know your business better than anyone.

Our job is to turn that knowledge into a website that communicates it clearly.

STEP 2 — RESEARCH & STRATEGY

A website shouldn’t be built around guesswork.

We research the words, phrases, services, questions and locations that are relevant to your business.

This helps us understand how potential customers search for what you offer.

We also look at the wider search landscape, including:

Traditional Google searches
Local searches
Question-based searches
Search intent
Competitor websites
Relevant locations
Topics related to your services
Opportunities for useful supporting content

The aim is to create a website structure based on how people actually search.

STEP 3 — PLAN THE WEBSITE STRUCTURE

Before filling a website with pages, we need to decide what those pages should be.

We’ll create a logical structure for your website so visitors can find their way around easily.

For example, a business might need:

HOME

SERVICES

SEO

LOCAL SEO

GEO & AEO

ABOUT

OUR WORK

CONTACT

Specific services and supporting pages can then sit underneath the appropriate sections.

This keeps the main navigation simple while allowing the website to contain the detailed information search engines and customers need.

STEP 4 — CREATE THE CONTENT

Good website content should do more than contain keywords.

It should answer questions, explain services and demonstrate knowledge.

We create content around the things your potential customers actually want to know.

That can include:

Service pages
Location pages
FAQs
Guides
How-to information
Case studies
Business information
Supporting articles
Calls to action

We also look for opportunities to demonstrate your real-world experience.

Your website should sound like your business, not like a collection of generic marketing phrases.

STEP 5 — BUILD IN SEO, GEO & AEO

This is where the different parts of the strategy come together.

SEO

We structure your website so search engines can understand your pages, services, subjects and locations.

GEO

We consider how your business information can be understood by generative AI and AI-powered search systems.

AEO

We create useful, direct answers to the questions your potential customers are asking.

We can also use appropriate technical elements such as:

Page titles
Headings
Internal links
Meta descriptions
Image information
Structured data and schema
Clear business information
Local signals
Relevant supporting content

The aim is to build a website that is understandable to people, search engines and AI systems.

STEP 6 — DESIGN & BUILD THE WEBSITE

Once we know what the website needs to say and how it needs to be structured, we can concentrate on the design.

The website needs to look professional, but design shouldn’t get in the way of usability.

We consider:

Mobile users
Desktop users
Navigation
Page layout
Readability
Images
Calls to action
Contact options
Page speed
Accessibility
Search engine requirements

The finished website should look good while also doing a job.

STEP 7 — TEST EVERYTHING

Before launching the website, we check that everything is working as it should.

This can include checking:

Links
Menus
Contact forms
Mobile layouts
Desktop layouts
Page titles
Headings
Images
Internal links
Metadata
Structured data
Indexing settings
Basic technical SEO
Page performance

A website isn’t finished simply because it looks finished.

The important things behind the scenes need checking too.

STEP 8 — LAUNCH

Once everything has been checked, your website can go live.

But launching the website is not the end of the process.

It’s the point where your website starts becoming a working part of your business.

Search engines need time to crawl and understand new and updated pages.

That’s why we can also look at what happens after launch.

STEP 9 — KEEP IMPROVING

A website shouldn’t necessarily stay exactly the same for years.

Your business changes.

Your customers’ questions change.

Search behaviour changes.

Search engines change.

AI search continues to develop.

That means there can be opportunities to improve your website over time.

This might involve:

Adding new services
Creating useful new content
Improving existing pages
Adding FAQs
Creating case studies
Expanding local coverage
Improving internal links
Reviewing search performance
Updating outdated information

The aim is to build a website that can grow with your business.

WHY WE DO IT THIS WAY

There are plenty of companies that can build you a website.

We believe the important question is:

What is the website actually supposed to achieve?

If your website is there to generate enquiries, attract customers and help people discover your business, those objectives should influence the website from the beginning.

That’s why we don’t separate the website from the search strategy.

The structure, content, design and optimisation all need to work together.

A WEBSITE BUILT AROUND YOUR BUSINESS

We don’t believe every business needs the same website.

A local tradesperson may need a very different structure from a national company.

A professional service may need detailed information and educational content.

A specialist business may need to demonstrate expertise.

An established company may need to rebuild an outdated website without losing valuable existing content.

That’s why we start with your business rather than forcing every customer into the same template.

WHAT HAPPENS IF YOU ALREADY HAVE A WEBSITE?

You don’t necessarily need to start again.

We can look at your existing website and identify what is already working and what could be improved.

That might include:

Website structure
Content
Navigation
SEO
Local SEO
GEO
AEO
Technical issues
Page titles
Headings
Internal linking
Existing search visibility

Sometimes an existing website can be improved.

Sometimes a rebuild makes more sense.

The right approach depends on the website and the business behind it.

FROM FIRST IDEA TO A WEBSITE THAT CAN GROW

Our approach is straightforward:

Understand the business.

Research the market and search behaviour.

Plan the website.

Create useful content.

Build SEO, GEO and AEO into the structure.

Design and develop the website.

Test it properly.

Launch it.

Keep improving it.

The goal isn’t simply to give you another website.

It’s to give your business a website with a clear purpose and a strong foundation for being discovered online.

READY TO BUILD YOUR WEBSITE?

If you’re starting from scratch, rebuilding an existing website or simply wondering whether your current website is doing its job, let’s talk.

Tell us about your business and what you’re trying to achieve.

We’ll look at where you are now and what could be improved.

GET IN TOUCH

Design SEO Websites

Design. Build. Grow.