Get Found Locally — The Small Business SEO, GEO & AEO Toolkit.

HELP MORE LOCAL CUSTOMERS FIND AND UNDERSTAND YOUR BUSINESS

Want to improve your business website but unsure where to start?

The Get Found Locally — Small Business SEO, GEO & AEO Toolkit gives you practical guidance, editable templates and a clear plan you can work through yourself.

Learn how to improve your service pages, explain your business clearly and answer the questions customers ask before making an enquiry.

£49 including VAT — one-off purchase. No recurring toolkit subscription.

UNDERSTAND SEO, GEO AND AEO

SEO — HELP CUSTOMERS FIND YOUR BUSINESS

Learn the foundations of local search, including service pages, customer search terms, Google Business Profile, internal links and measuring progress.

GEO — MAKE YOUR BUSINESS CLEARER TO AI SEARCH SYSTEMS

Explain who you are, what you offer and where you work, using accurate business information and genuine evidence.

AEO — ANSWER YOUR CUSTOMERS’ QUESTIONS

Write direct, useful answers about your services, quotation process, preparation and other questions that help customers decide whether to contact you.

These approaches overlap. The toolkit shows you how to work on them together in plain English.

WHAT’S INCLUDED?

A 19-PAGE PRACTICAL HANDBOOK

Guidance covering local SEO, website content, business information, reviews, customer answers and AI visibility.

AN EDITABLE WORKBOOK WITH EIGHT TABS

Organise your business facts, map customer searches to pages, audit your content, check listings, log review requests and record results.

You also receive an action tracker and a separate sheet for recording what AI search tools actually show.

FOUR PRINTABLE CHECKLISTS

Review your website and local SEO, customer answers, business clarity and monthly maintenance.

A 30-DAY ACTION PLAN

Follow a manageable sequence with a clear completion point for each task. Aim for around 30 to 45 minutes per session, allowing extra time where your website needs more work.

NINE SECTIONS OF EDITABLE TEMPLATES

Adapt practical templates for:

• Business descriptions.
• Service pages.
• Titles, descriptions and internal links.
• Customer questions and answers.
• Project case studies.
• Honest review requests.
• Review responses.
• Business evidence and AI observations.
• AI-assisted drafting and fact-checking.

BUILT FOR SMALL BUSINESS OWNERS

This toolkit is designed primarily for UK small business owners who want to take a more active role in improving their website.

It is particularly relevant to tradespeople, cleaners, gardeners, salons and other businesses serving local customers.

You will get the most from it if you have an existing website and can edit its content, or have someone who can make your changes.

No paid SEO tools are needed for the core tasks.

PRACTICAL STEPS YOU CAN APPLY TO YOUR BUSINESS

Start with one important service and one genuine service area.

Use the templates to improve your page, add evidence of your work and answer the questions customers need answered.

Then record what you changed and monitor progress.

Work at your own pace, with a plan you can return to as your business develops.

CREATED BY MATTHEW HANSLOW

I’m Matthew Hanslow, the person behind Design SEO Websites.

With over 15 years of experience in SEO and website design, alongside running my own service businesses, I understand how important it is for a website to bring in genuine enquiries.

I’ve created this toolkit to help small business owners understand SEO, GEO and AEO and put the foundations into practice through clear guidance, useful templates and manageable tasks.

HOW YOUR DOWNLOAD WORKS

1. Purchase the toolkit through the checkout.
2. Receive access to the downloadable ZIP.
3. Extract the files and open the Start Here instructions.
4. Save a working copy of the workbook and begin your action plan.

The bundle includes PDF, XLSX and DOCX files. A laptop or desktop is recommended, with software that opens Excel and Word documents.

FREQUENTLY ASKED QUESTIONS

IS THIS A SUBSCRIPTION?

No. The toolkit costs £49 including VAT as a one-off purchase. There is no recurring toolkit subscription.

WILL THIS GUARANTEE GOOGLE RANKINGS OR AI RECOMMENDATIONS?

No. Rankings, enquiries and AI mentions cannot be guaranteed. The toolkit helps you improve the information and foundations you control.

DOES IT INCLUDE PERSONAL CONSULTANCY?

No. This is a self-guided digital download. Calls, website changes and individual SEO work are separate services.

CAN I USE IT WITH WORDPRESS?

Yes. The content principles apply to WordPress and other website platforms. The exact editing steps depend on your website.

WHAT SOFTWARE DO I NEED?

You need a PDF reader and software that opens XLSX and DOCX files. Microsoft Excel and Word are suitable. Compatible alternatives may display some formatting differently.

CAN I RESELL THE FILES?

No. You can adapt the templates for your own business operations, but cannot resell or redistribute the toolkit.

START IMPROVING YOUR WEBSITE WITH A CLEAR PLAN

Get the handbook, editable workbook, templates, checklists and 30-day action plan together.

£49 including VAT — one payment, no recurring toolkit subscription.

GET THE COMPLETE TOOLKIT — £49 INCLUDING VAT